West End Opportunity Partnership Public Relations Request for Proposals (RFP)
Issued by: West End Opportunity Partnership (The Partnership)
Date Issued: Monday, September 9, 2024
Proposal Due Date: Monday, September 30, 2024
PURPOSE
We are seeking proposals from qualified Public Relations (PR) firms to assist us in enhancing our public image, increasing community engagement, and promoting our initiatives.
ABOUT THE WEST END OPPORTUNITY PARTNERSHIP
The Partnership is a significant economic investment initiative launching in the West End, aimed at stabilizing homeownership and preventing displacement of current residents due to rising home values. The development area includes Algonquin, California, Chickasaw, Park DuValle, Park Hill, Parkland, Portland, Russell, and Shawnee
The Partnership’s goal is to elevate the expertise and aspirations of the West End to promote revitalization. For the next 20 years, 80% of new tax revenue collected in the development area will stay in the West End. The Partnership, composed of neighborhood residents and appointees from community organizations, will manage the proceeds and make strategic economic development investments in the area.
Organization Background
Provide a brief description of your organization, including:
- Mission and values
- History and achievements
- Key programs and services
- Target audience and stakeholders
Project Overview
We are looking for a PR firm to develop and execute a comprehensive public relations strategy that includes, but is not limited to:
- Media relations
- Social media management
- Event promotion
- Crisis communication
- Content creation (press releases, articles, newsletters)
Scope of Work
The selected PR firm will be expected to:
- Develop a PR strategy aligned with our organizational goals
- Create and distribute press releases and other media materials
- Manage media inquiries and relationships
- Develop and manage social media content and campaigns
- Provide crisis communication support
- Measure and report on the effectiveness of PR activities
Proposal Requirements
Interested firms should submit a proposal that includes:
- Company profile and experience
- Case studies or examples of similar work
- Proposed approach and methodology
- Detailed project timeline
- Budget and fee structure
- References from previous clients
Evaluation Criteria
Proposals will be evaluated based on the following criteria:
- Relevant Experience and Expertise (20 points)
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- Demonstrate a proven track record in public relations, particularly in sectors similar to ours. Highlight key projects and outcomes.
- Strategic Communications Approach (20 points)
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- Provide a detailed plan for developing and implementing strategic communications that align with our organizational goals. Include examples of past successful campaigns.
- Multicultural Marketing Expertise (15 points)
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- Show experience in creating and executing marketing strategies that effectively engage diverse cultural, racial, and ethnic groups. Provide examples of past multicultural campaigns.
- Quality and Creativity of Proposed Approach (15 points)
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- Present a unique and innovative approach to our public relations needs. Highlight creative strategies and tactics that differentiate your proposal.
- Ability to Meet Deadlines and Work Within Budget (10 points)
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- Demonstrate a history of delivering projects on time and within budget. Provide examples of how you manage timelines and financial constraints.
- References and Past Performance (10 points)
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- Provide references from previous clients and examples of past performance that showcase your reliability and effectiveness in public relations.
- Overall Fit with Our Organization’s Values and Goals (10 points)
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- Explain how your agency’s values and goals align with ours. Highlight any previous work that reflects a similar mission or vision.
Submission Instructions
RESPONSES TO THIS RFP MUST BE RECEIVED IN ELECTRONIC FORMAT ON OR BEFORE MONDAY, SEPTEMBER 30, 2024 BY 5 PM TO THE FOLLOWING: [email protected]
Timeline
- RFP Issued: Monday, September 9, 2024
- Proposal Due Date: Monday, September 30, 2024
- Selection of Vendor: Friday, October 18, 2024
- Project Commencement: Monday, October 21, 2024
Contact Information
West End Opportunity Partnership
1608 W. Broadway, Suite 200
Louisville, KY 40203
502-303-5251
[email protected]
https://westendparters.org
THE PARTNERSHIP WILL SELECT VENDORS BASED ON A REVIEW OF ALL CRITERIA, AND NOT SOLELY BASED ON FEES.
THE PARTNERSHIP RESERVES THE RIGHT TO REJECT ALL PROPOSALS OR TO AWARD CONTRACTS TO MULTIPLE VENDORS, IN ITS SOLE DISCRETION.
